Style Mate
Academic Project
Academic Project
Academic Project
Business Analysis
Business Analysis
Business Analysis
“Do you spend a lot of time wondering what to wear?”
“Do you spend a lot of time wondering what to wear?”
Business Idea
An outfit matching app where you upload pictures of your clothes to get personalised recommendation on the basis of your body type, height and preferences.
In the event that you want to shop, it takes an inventory of your clothes and gives recommendations.
An outfit matching app where you upload pictures of your clothes to get personalised recommendation on the basis of your body type, height and preferences.
In the event that you want to shop, it takes an inventory of your clothes and gives recommendations.
An outfit matching app where you upload pictures of your clothes to get personalised recommendation on the basis of your body type, height and preferences.
In the event that you want to shop, it takes an inventory of your clothes and gives recommendations.
An outfit matching app where you upload pictures of your clothes to get personalised recommendation on the basis of your body type, height and preferences.
In the event that you want to shop, it takes an inventory of your clothes and gives recommendations.
Upload pictures of your clothes
Get personalised recommendation on the basis of your body, occasion and weather.
Takes inventory of all the clothes you own and gives recommendations.
The app will assist you in decluttering, being mindful of your purchases, shopping less & saving time.
Challenges Faced
Challenges Faced
Crafting Vision, Mission, Purpose and Objectives of the brand.
Crafting Vision, Mission, Purpose and Objectives of the brand.
Crafting Vision, Mission, Purpose and Objectives of the brand.
Crafting Vision, Mission, Purpose and Objectives of the brand.
Defining Business Model after analysing the initial brand offerings.
Defining Business Model after analysing the initial brand offerings.
Defining Business Model after analysing the initial brand offerings.
Defining Business Model after analysing the initial brand offerings.
Developing hypothesis and experiments to validate business model.
Developing hypothesis and experiments to validate business model.
Developing hypothesis and experiments to validate business model.
Developing hypothesis and experiments to validate business model.
Process Followed
Process Followed
Orientation
Initial Vission & Mission
Purpose & Objectives
Initial Value Proposition
Business Model
Orientation
Initial Vission & Mission
Purpose & Objectives
Initial Value Proposition
Business Model
Orientation
Initial Vission & Mission
Purpose & Objectives
Initial Value Proposition
Business Model
Analysis
Core Resources & Competencies
Competitor Analysis
PESTLE Analysis
Porter's 5 Forces
SWOT Analysis
Analysis
Core Resources & Competencies
Competitor Analysis
PESTLE Analysis
Porter's 5 Forces
SWOT Analysis
Analysis
Core Resources & Competencies
Competitor Analysis
PESTLE Analysis
Porter's 5 Forces
SWOT Analysis
Redefinition
Crossing SWOT Cells
6 Path Framework
Non Client Framework
4 Actions & As-Is Curve
Re-defined Value Proposition
Re-defined Business Model
Redefinition
Crossing SWOT Cells
6 Path Framework
Non Client Framework
4 Actions & As-Is Curve
Re-defined Value Proposition
Re-defined Business Model
Redefinition
Crossing SWOT Cells
6 Path Framework
Non Client Framework
4 Actions & As-Is Curve
Re-defined Value Proposition
Re-defined Business Model
Hypothesis
Assumption Listing
Risk / Uncertainty Plotting
Test Cards
Hypothesis
Assumption Listing
Risk / Uncertainty Plotting
Test Cards
Hypothesis
Assumption Listing
Risk / Uncertainty Plotting
Test Cards
The non-linear process of strategy development!
The non-linear process of strategy development!
Initial Vision & Mission
Initial Vision & Mission
Vision
Becoming the ultimate destination for personalized style guidance.
Vision
Becoming the ultimate destination for personalized style guidance.
Mission
Elevating personal style through tailored recommendations.
Mission
Elevating personal style through tailored recommendations.
Objective
to streamline and personalise the fashion experience.
Objective
to streamline and personalise the fashion experience.
Purpose
To simplify fashion with the help of AI, suggesting items that harmonise with their existing closet, creating a more curated and satisfying fashion experience.
Purpose
To simplify fashion with the help of AI, suggesting items that harmonise with their existing closet, creating a more curated and satisfying fashion experience.
Initial Business Model
Initial Business Model
This first version was made to understand the basics of the business. It was like a starting point before running an external and internal analysis.
This first version was made to understand the basics of the business. It was like a starting point before running an external and internal analysis.
This first version was made to understand the basics of the business. It was like a starting point before running an external and internal analysis.
Assessing Industry
Assessing Industry
The market is characterized by a perfect competition scenario due to the presence of numerous competitors.
This abundance of players adds to the overall competitiveness of the fashion-tech market, creating an environment where companies must continually innovate and differentiate to succeed.
The market is characterized by a perfect competition scenario due to the presence of numerous competitors.
This abundance of players adds to the overall competitiveness of the fashion-tech market, creating an environment where companies must continually innovate and differentiate to succeed.
The market is characterized by a perfect competition scenario due to the presence of numerous competitors.
This abundance of players adds to the overall competitiveness of the fashion-tech market, creating an environment where companies must continually innovate and differentiate to succeed.
Threat of New Entrants
Supplier Power
Buyer Power
Threat of Substitution
Existing Competition
PESTLE Analysis
Government Policies
Political / geographical unrest
Government Policies
International economical rise
Increasing awareness
Income levels
Income levels
Population growth
Changing attitudes
Carbon footprint
Affect of environment on individuals
Unstable economy
Automation of industry processes
Unstable economy
Automation of industry processes
Rate of innovation
Digitalisation
Sustainability
Country laws and regulations
Data sharing and privacy laws
Copyrights
Country laws and regulations
Data sharing and privacy laws
Copyrights
Data sharing and privacy laws
SWOT Analysis
SWOT Analysis
Strengths
Tech competencies.
Hyper personalised product offering.
Strong focus on R&D.
Strengths
Tech competencies.
Hyper personalised product offering.
Strong focus on R&D.
Strengths
Tech competencies.
Hyper personalised product offering.
Strong focus on R&D.
Opportunities
Advancements in tech.
Social media influence
Increasing environmental consciousness.
Increasing self/social awareness.
Digitalisation.
Global social-cultural changes.
Opportunities
Advancements in tech.
Social media influence
Increasing environmental consciousness.
Increasing self/social awareness.
Digitalisation.
Global social-cultural changes.
Opportunities
Advancements in tech.
Social media influence
Increasing environmental consciousness.
Increasing self/social awareness.
Digitalisation.
Global social-cultural changes.
Weakness
Dependency on accuracy.
No established market presence.
Weakness
Dependency on accuracy.
No established market presence.
Weakness
Dependency on accuracy.
No established market presence.
Threats
Low market attractiveness.
Data security.
Constantly changing laws.
Changing trends.
Economic uncertainty.
High user acquisition cost.
Threats
Low market attractiveness.
Data security.
Constantly changing laws.
Changing trends.
Economic uncertainty.
High user acquisition cost.
Threats
Low market attractiveness.
Data security.
Constantly changing laws.
Changing trends.
Economic uncertainty.
High user acquisition cost.
4 Actions Framework
4 Actions Framework
Incumbents
Incumbents
Style Mate
Style Mate
Revised Purpose & Goal
Revised Purpose & Goal
The insights gained from both internal reflections and external assessments prompted us to reevaluate our initial vision, mission, and purpose.
We recognized the need for a more targeted and conscious approach in today's VUCA world, and reflects our strategic adaptation to meet the evolving needs of people.
The insights gained from both internal reflections and external assessments prompted us to reevaluate our initial vision, mission, and purpose.
We recognized the need for a more targeted and conscious approach in today's VUCA world, and reflects our strategic adaptation to meet the evolving needs of people.
The insights gained from both internal reflections and external assessments prompted us to reevaluate our initial vision, mission, and purpose.
We recognized the need for a more targeted and conscious approach in today's VUCA world, and reflects our strategic adaptation to meet the evolving needs of people.
Vision
An affordable personal stylist, focused on sustainability, in every hand.
Vision
An affordable personal stylist, focused on sustainability, in every hand.
Mission
To be the pioneers of sustainable AI powered fashion styling, helping individuals make conscious choices.
Mission
To be the pioneers of sustainable AI powered fashion styling, helping individuals make conscious choices.
Updated Business Offering
Updated Business Offering
Assumptions to be tested
Assumptions to be tested
01
01
High Risk
Customers want to buy sustainable products.
Customers want to buy sustainable products.
Customers want to buy sustainable products.
02
02
High Risk
People will want to upload the picture of their clothes on the platform.
People will want to upload the picture of their clothes on the platform.
People will want to upload the picture of their clothes on the platform.
03
03
Low Risk
Sustainable brands, second hand and vintage brands will collaborate with us.
Sustainable brands, second hand and vintage brands will collaborate with us.
Sustainable brands, second hand and vintage brands will collaborate with us.
Let's
begin our
adventure.
Get in touch and let's start this thrilling adventure together!
Let's
begin our
adventure.
Get in touch and let's start this thrilling adventure together!