IMSOM
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
“How might we design a website to represent Indian classical music while being modular and highly customisable?”
“How might we design a website to represent Indian classical music while being modular and highly customisable?”
“How might we design a website to represent Indian classical music while being modular and highly customisable?”
Overview
Overview
Overview
Overview
IMSOM, also known as Indian Musical Society of Minnesota, is an Indian arts and cultural organization based in the Twin Cities of Minneapolis and Saint Paul, MN.
IMSOM, also known as Indian Musical Society of Minnesota, is an Indian arts and cultural organization based in the Twin Cities of Minneapolis and Saint Paul, MN.
IMSOM, also known as Indian Musical Society of Minnesota, is an Indian arts and cultural organization based in the Twin Cities of Minneapolis and Saint Paul, MN.
IMSOM, also known as Indian Musical Society of Minnesota, is an Indian arts and cultural organization based in the Twin Cities of Minneapolis and Saint Paul, MN.
As a cultural organization deeply rooted in the community, IMSOM sought to modernize its operations, expand its reach, and adapt to the evolving technological landscape. Our task was to redesign their website along with a web application for efficient and dynamic content management.
As a cultural organization deeply rooted in the community, IMSOM sought to modernize its operations, expand its reach, and adapt to the evolving technological landscape. Our task was to redesign their website along with a web application for efficient and dynamic content management.
As a cultural organization deeply rooted in the community, IMSOM sought to modernize its operations, expand its reach, and adapt to the evolving technological landscape. Our task was to redesign their website along with a web application for efficient and dynamic content management.
As a cultural organization deeply rooted in the community, IMSOM sought to modernize its operations, expand its reach, and adapt to the evolving technological landscape. Our task was to redesign their website along with a web application for efficient and dynamic content management.
Challenges Faced
Challenges Faced
Challenges Faced
Challenges Faced
Balancing Indian aesthetic with modern design trends.
Balancing Indian aesthetic with modern design trends.
Balancing Indian aesthetic with modern design trends.
Designing a modular website to ensure high customisability.
Designing a modular website to ensure high customisability.
Designing a modular website to ensure high customisability.
Working on an agile framework while directly communicating with client for requirements.
Working on an agile framework while directly communicating with client for requirements.
Working on an agile framework while directly communicating with client for requirements.
Brief Consideration
Brief Consideration
Brief Consideration
Brief Consideration
Website redesign to engage younger audience.
Digitalising offline processes to cater to the evolving technological landscape.
Web application for content management of website.
Modular design for scalable system.
Old Website
Old Website
Old Website
Old Website
Analysing the Users
Analysing the Users
Analysing the Users
Analysing the Users
For IMSOM, we were designing for 3 types of users. The research on users engaging with IMSOM's services and digital offerings was done by the client and my main research focus was the user of the content management application - The client itself.
For IMSOM, we were designing for 3 types of users. The research on users engaging with IMSOM's services and digital offerings was done by the client and my main research focus was the user of the content management application - The client itself.
For IMSOM, we were designing for 3 types of users. The research on users engaging with IMSOM's services and digital offerings was done by the client and my main research focus was the user of the content management application - The client itself.
For IMSOM, we were designing for 3 types of users. The research on users engaging with IMSOM's services and digital offerings was done by the client and my main research focus was the user of the content management application - The client itself.
01
01
Website
Users who already use the services of IMSOM.
Users who already use the services of IMSOM.
Users who already use the services of IMSOM.
02
02
Website
Young American-Indian youth that IMSOM wants to target align their offerings with.
Young American-Indian youth that IMSOM wants to target align their offerings with.
Young American-Indian youth that IMSOM wants to target align their offerings with.
03
03
Content Management App
The managing committee responsible for moderating & managing website's content.
The managing committee responsible for moderating & managing website's content.
The managing committee responsible for moderating & managing website's content.
Design Decisions
Design Decisions
Design Decisions
Design Decisions
While IMSOM has successfully organized several shows in the USA, we underscored the necessity for a more prominent Indian aesthetic that resonates with a younger audience and holds potential for future scalability.
I weighed these considerations carefully, taking into account the current organisational flow, reach, ticket sales, and insights from market research.
While IMSOM has successfully organized several shows in the USA, we underscored the necessity for a more prominent Indian aesthetic that resonates with a younger audience and holds potential for future scalability.
I weighed these considerations carefully, taking into account the current organisational flow, reach, ticket sales, and insights from market research.
While IMSOM has successfully organized several shows in the USA, we underscored the necessity for a more prominent Indian aesthetic that resonates with a younger audience and holds potential for future scalability.
I weighed these considerations carefully, taking into account the current organisational flow, reach, ticket sales, and insights from market research.
While IMSOM has successfully organized several shows in the USA, we underscored the necessity for a more prominent Indian aesthetic that resonates with a younger audience and holds potential for future scalability.
I weighed these considerations carefully, taking into account the current organisational flow, reach, ticket sales, and insights from market research.
1
1
The website's style inspiration had to be a blend of Indian aesthetics and modern taste.
2
2
The content management app had to have a user-friendly, step-by-step input form to prevent information overload in users.
3
3
The website should reduce the current load on IMSOM's organising committee and smoothen their booking process.
New Website Design
New Website Design
New Website Design
New Website Design
Parts of the project are under NDA
This website is currently under development.
Parts of the project are under NDA
This website is currently under development.
Let's
begin our
adventure.
Get in touch and let's start this thrilling adventure together!
Let's
begin our
adventure.
Get in touch and let's start this thrilling adventure together!